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About Ek Sê Tours Founder Lesika Matlou:

Lesika Matlou is an Awethu Project entrepreneur who outperformed 700 other applicants to get into the Awethu Project incubator. He comes from a small rural village three hours outside Johannesburg, and moved to the city to live his dream of becoming an entrepreneur. During the selection process, he endured months of hardship and bouts of unemployment. Lesika started Ek Sê Tours to tell stories such as his. He also saw the opportunities and hope that Johannesburg offered, as a vibrant and diverse inspirational African City.

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About Awethu Project:

Awethu uses a groundbreaking model to identify and develop high-potential entrepreneurs in under-resourced South African communities. Awethu is led by young South Africans who believe passionately in the New South Africa envisioned by Nelson Mandela, and who are angry that our country remains one of the most unfair and unequal on Earth. After high school in Johannesburg we studied at Harvard and Oxford and worked on Wall Street, and became convinced that South Africa is wasting world-class entrepreneurial potential in our under-resourced communities. We developed a business model around this idea and entered it in the biggest business plan competition in the UK, run by Oxford University. Our selection as finalists gave us confidence and momentum, and we came home determined to systematically identify the most gifted entrepreneurs in under-resourced communities, and provide them with the training and resources they needed to compete with the world’s best.

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